Direct Marketing-Powerful Communication

Pen - Direct Marketing-Powerful Communication

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Recently, Direct Marketing News published a persuasive article on how compelling a letter can be personalized.

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About Pen

Within direct marketing various channels of communication are used. You can send a letter, postcard, E-mail, use television or radio ads, billboards, Internet banner ads and the list goes on. But nothing says personal like a hand written letter from one person to another hands down.

This particular Direct Marketing News article cited former President Bill Clinton as an example. President Clinton wrote a letter to North Korea's leader Kim Jong-II offering condolences for the loss of his father. At the time, President Clinton was requesting the release of two American journalists captive.

Although a prompt Email could have been sent, this request was notsent via Email, Tweet or a Facebook private message. It was an old-fashioned letter on paper-with the specific intent of reaching out to Kim, making a connection and then asking him to respond through action-on paper.

Just like you would do with a close friend, these two leaders connected through pen and paper-emotions communicated through the written word. When you are trying to make a connection with a potential client, you personalize it.

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