The 3 Things You Should Know Before You Write a Book

Pen - The 3 Things You Should Know Before You Write a Book

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In-depth knowledge of your subject area is essential for any kind of information product. That's a given. You'll also need to demonstrate your points with anecdotes, analogies and real-life examples for readers to more easily understand your message. But before you even put pen to paper or fingers to the keyboard to write a book, there are 3 key things you need to know.

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About Pen

Is there a market for your proposed writing? That's the first thing you must determine before investing the time, energy and resource into any project. Unless your motivation in writing is something other than profit, you have to make sure that there is indeed a hungry market for the kind of report, eBook, or home-study course you have in mind. Without a market you're doomed from the start.

Begin bythinking about your potential customers and who they are ... where you can reach them in an affordable way ... and whether they have the capability to buy your product easily. You want to find a pool of people with a genuine and burning interest in the kind of information you want to shape into a salable product. You need to be able to identify them by association, location, or some other specific quality. And you want to be fairly certain of their ability to purchase easily when your product does become available. This point may seem obvious, but there are numerous markets where affordability simply isn't there. Don't overlook this necessary component if you want to maximize profits from the sale of your product information.

The second thing you need to know before beginning thewriting process is the kind of problems, challenges, obstacles and irritants faced by the people in this market. In virtually every market there exists a desire for specific information. Everyone has problems--they're a fact of life. They also desire to solve them to improve their life in some way. Your mission is to uncover these problems, difficulties and weaknesses as a foundational step in the development of your product. Knowing the problem (s) steers you in the direction of the kind of solutions you need to provide.

Ask your market directly-that's the best way to obtain accurate responses. If you already have a mailing list, simply put out a request for the most pressing problem or obstacle faced by readers. Another option is to set up a simple web page with the same kind ofquestion and then invite the marketplace to visit and provide input. If you already participate in discussion forums within the niche, you can usually ask right there and receive a collection of answers within a day or two.

Finally, you need to know the ultimate solution. Once you've uncovered the problems and obstacles, set out to find the best available fixes and then base your info-product on these genuinely helpful solutions. Make life easier for your readers. Give them as much as you possibly can. Don't leave them hanging there wanting more. Provide complete details in the information you provide. Share your own experiences. Demonstrate the solutions so there's no question as to how to take this information and run with it.

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