Should I Use Multiple Pen Names in Online Article Marketing to Sell Multiple Products?

Pen - Should I Use Multiple Pen Names in Online Article Marketing to Sell Multiple Products?

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There is quite a bit of advice floating around out there that it makes sense to use a pen name in Internet marketing with articles. Indeed, some go so far as to say that you should use unique pen names for each of your various products and/or websites you use in ecommerce, and each of the articles which are associated with any of these websites. I think this is a huge mistake, but let me explain what I mean;

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An online article marketer states; "I sell many products on many different websites and use a different pen name for each product I sell when writing Internet marketing content and articles. I even use the pen-name on the website that matches the articles I use to promote that product and website. "

"I believe" whereas, this might make sense, I believe it to befraudulent, misrepresentative, and a violation of law. Here is why I feel this way;

If you are holding yourself out to be a "real person" with real knowledge of the subject, enticing folks to come and buy something from you, but you are using a fake name, then you are misrepresenting whom you are in order to sell something.

It is fraud, although a mild form of it, even if what you sell is perfectly legitimate. Pen-Names are for literary writers, and not meant to be used in deception. I believe it's also unethical and find it fascinating the ridiculous rational that folks purport when trying to explain to me why I am wrong about this.

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