Pen - Gain New Customers and Increase Profits With the Promotional Parker Jotter Steel Pens
Gain New Customers and Increase Profits With the Promotional Parker Jotter Steel Pens
Dave and Stephanie were just a year out of university when I received my first enquiry from them.
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They had both worked for a few months in marketing and PR but decided to start up in business on their own. Both were quite knowledgeable about the new rules of marketing and decided to set up a business earning for themselves rather than for an 'out of touch' boss. That bit about the boss was their words not mine.
Realising that they needed to get their name and brand out to their target customers, they did what they did best. Stephanie, the computer whiz, set up a website and ensured it was properly optimised with plenty of content.
Dave wrote most of the content and set about promoting the new site through his blogging, article marketing and other social media and social networks.
In their first six months of business, they were already turning a profit. They had few overheads working from home and no staff. Things were great but they wanted to take it all one step further. They wanted to really make a name for themselves and take their market by storm.
They were hungry for success both monetarily and through the pride that comes with having launched a successful business so young.
For Dave, there was only one promotional product he could think of to help them do it. His father had given him an engraved Parker Jotter Steel pen when he graduated. 'Everyone knows and loves the Parker brand.' He said. 'I want our new customers to know how much they mean to us. Their custom is very much appreciated!'
So often I receive enquiries from people who want to build their brand by handing out promotional merchandise. That's great but Dave and Stephanie hit the nail on the head when they so opening told me that they wanted increase their profits. The marketing both online and off were just a means to get to their desired end.
We engraved 100 Parker Jotter Steel pens for them. I would like to add that all Parker pens are supplied in presentation boxes or tubes and the finished product looked fantastic. Promotional gift pens always look better when presented in a nice gift box.
Stephanie phoned me the other day to order 500 more of the popular metal gift pens. The first batch had gone down very well and business was up. It was nice to be able to present each new customer with such a high quality pen. Such gifts encourage customers to use their service and though they had not yet taken on any new staff, they were working all the hours possible and they were making amazing profits. Success!
Promotional Parker Jotter Steel pens are well known. They can be purchased in stationery and office supply shops where the unit price is substantially higher than when purchased in bulk for promotional purposes.
For this reason, Parker Jotter Steel pens have a very high perceived value. Parker promotional Jotter Steel pens get results by making people want to do business with you.
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