How to Make Your Promotional Pen Stand Out From the Crowd

With so many promotional pens in circulation how do you make yours stand out from the rest? Here are our top tips to give your pen added appeal.

Curves Appeal
Instead of a classic, straight sided promotional pen why not opt for a curvy alternative? A curvy barrel will give your logo extra emphasis and provide a more ergonomic writing instrument for your customers - perfect for providing a positive reminder of your brand.
Alternatively if you still want to stick with a straight sided pen why not consider a curvy clip for added interest?

Don't be afraid of Colour
Whilst most promotional pens tend to be white, a quick and easy way to make your pen stand out is to add a splash of colour. This doesn't mean choosing a bright shade of neon; rather injecting colour where appropriate to complement your brand. One option is to print a white version of your logo on a barrel colour to match your corporate palette.

Create the ultimate print
One of the most effective ways to give your pen added appeal is to personalise it with a 360 degree print. Whilst traditional print areas concentrate on personalising the barrel, clip or cap, a 360 degree print allows for complete surface customization. This means you can create a completely bespoke design which wraps around the outside of the pen. The added bonus is complete brand visibility from almost every angle.

Showcase your green values
Many consumers now place extra importance on a company's green credentials so one way to stand out from the crowd is to print on an eco-friendly or recycled pen. A recycled pen usually carries the recycled symbol so you can showcase your logo alongside this recognisable sign - the ultimate in positive brand association.

A pen with versatility
The key to ensuring brand memorabilty is to create a talking point for recipients when they receive your pen. One way to do this is with a multi-function writing instrument. A pen that doubles up as a highlighter or torch will always have mass market appeal so take advantage of this when choosing your pen style. One of the most popular multi-function pens is a 2 in 1 highlighter/post-it dispenser, which is great as an office assistant and can also be re-filled guaranteeing longevity. The concept also works on a second level by associating your brand with positive qualities of organisation and versatility.